In Myrtle Beach, South Carolina, short-term rentals (STRs) are generally legal but subject to strict regulations. Locally, these rentals are referred to as "short-term rentals," defined as stays of less than 90 days. Most traditional residential neighborhoods are not zoned for these rentals, with exceptions primarily in the Resort Mixed Use (RMV) zone. Properties such as beachfront condos and vacation homes are popular in the STR market, catering predominantly to tourists, particularly during peak seasons from spring through summer. The average occupancy rate falls around 60%, reflecting a healthy demand driven by Myrtle Beach's reputation as a family-friendly vacation destination, known for its attractions and beaches. The City of Myrtle Beach oversees the regulation of these rentals, enforcing zoning laws and requiring permits and licenses. For more information on regulations and requirements, you can visit the official city website at City of Myrtle Beach and Get Chalet.